Hi, I’m Daniel 👋🏼
I work with mission-driven organizations to share their stories and grow their audiences.
Most recently, I worked as a senior content marketing writer for IDEO U, an online learning school from the design firm IDEO. I previously led content marketing and writing for Isometric Studio, with clients including Princeton University, Oatly, Cornell’s Johnson Museum of Art, and Zeta Charter Schools.
I’ve helped showcase independent writers on Substack’s official blog and podcast. I’ve also worked on content marketing for Google’s Sidewalk Labs, including their podcast about urban design, City of the Future.
I’m inspired by how design and creativity shape our communities.
I’m the founder and editor of Commonplays, a publication about design trends and stories around the world. I’ve written about branding, community, and experiences.
Recent projects:
- Articles on the design thinking process, IDEO
- Learner stories from our community, IDEO
- SEO articles on the art of storytelling, IDEO
- Educational resources on collaboration, IDEO
- Lists on design thinking products, IDEO
- Activities for team creativity, IDEO
- Social campaigns around design thinking and our community, IDEO
- Virtual exhibit, Princeton University
- Educational resources, Substack
- Podcast recaps, The Substack Podcast
- Blog posts on urban design, City of the Future
- Instagram posts and audiograms, City of the Future
- Marketing toolkit on museum reopening (featured in Dezeen, What Design Can Do, and ArchDaily), Isometric
- Report on the future of public spaces, Daily tous les jours
- Marketing primer on reimagining our justice system, Isometric
- Email marketing campaigns for newsletters, Commonplays
- Social media videos for inclusion, Isometric
- Articles on innovation in Armenia, street art in Florence, and hostile architecture during the coronavirus, Commonplays
- Stories from small business owners throughout the pandemic (featured in CNN, Yahoo, and Eater), Local for Later
- Tiger Challenge design program, Princeton University and IDEO
If you’d like to discuss these projects or anything related to content / creative communities, please reach out!
daniel[at]commonplays[dot]com